Marketing: Social
How your Instagram and Facebook posts are doing, and what to do more of.
Your posts reached 14,639 people in the last 30 days and got 985 reactions (likes, comments, saves and shares).
In short
352 clicks went from your posts to your website, and your website had 371 visits from social in the last 30 days.
1 quote request first found you through social in the last 30 days.
You gained 95 followers in the last 30 days.
Before and after posts send the most people to your site, 4.07 clicks per post.
Last 30 days- Followers1,346Up 95 in 30 days
- People reached14,63917 posts, last 30 days
- Engagement6.7%Reactions per person reached
- Website clicks352From your posts’ links
People reached each weekPosts published in the last 8 weeks
How is it doing?
Funnel, responses, channels
From seeing to clicking
How people responded
- Saves
- 148
- Shares
- 84
- Reel watch time
- 11s
- average per view
- Facebook page views
- 2,763
- Facebook content views
- 13,375
- New Facebook followers
- 68
- 11 unfollowed
- Website visits from social
- 371
- out of date: last refreshed Oct 12
- Quote requests from social
- 1
- last 30 days, by first visit
Your channels
Instagram
416 followers
+13 this week · +56 in 30 days
Facebook
716 followers
+10 this week · +39 in 30 days
YouTube
214 subscribers
10 Shorts · median 419 views
What should I post?
Best posts, room to grow, topics, formats, tests
Best posts
- Ours list materials, labour and allowances separately, and an allowance is always marked as one. If something is unknown, we say so rather than burying it in a
- Tearing a kitchen down to the studs takes a morning. Getting the plumbing, wiring and framing right underneath takes the weeks that follow, and that is where a
- Small bathrooms hide big decisions: curb height, drain location, waterproofing. This Metuchen bath got a curbless shower and a floor that will not slip on a wet
- On every job there is one person who is on site every day. You get their name and number before we start. Questions go straight to them and get a same-day answe
- Good crews book out a few weeks ahead. If a project is on your mind, a short site visit now costs nothing and gives you a real schedule to work with. #SparksCo
Room to grow
- Ducts, drains and the panel all live up there. We map them first so the soffits are tidy and the plumber can still reach the shutoff in ten years. #SparksConst
- Insulation depth, roof pitch and headroom decide whether an attic can become a real room. We measure before drawing a single wall, and tell you honestly if it w
- Clogged gutters send water behind the fascia and into the soffit. We inspect them on every roofing job and tell you plainly if they only need a cleaning. #Spar
Topics
| Before and after | 14 | 4.07 | 914.3 |
|---|---|---|---|
| Recent work: kitchens, baths, basements, decks | 24 | 4 | 1,226.3 |
| Homeowner tips: planning a remodel | 18 | 4 | 701.5 |
| How we build: permits, crew, schedule | 25 | 3.72 | 1,035.5 |
| Local: the Central NJ towns we serve | 17 | 2 | 1,200 |
Formats
| Reels | 13 | 6.15 | 1,539.5 |
|---|---|---|---|
| Carousels | 11 | 5.82 | 942.8 |
| Image posts | 35 | 5.51 | 672.9 |
| Google posts | 9 | 0.89 | No data |
| Stories | 30 | 0.23 | No data |
Tests vs proven
| Test: caption length | 5 | 6.8 | 975 |
|---|---|---|---|
| Test: hook | 5 | 6 | 1,010.3 |
| Test: time | 4 | 6 | No data |
| Test: hashtags | 4 | 4 | No data |
| Proven posts (what already works) | 80 | 3.1 | 966.6 |
When and where?
Best times, website visits, YouTube
Best times to post
Saturday is your best day so far, across 6 posts.
- Saturday 18:0052.2 avg. · 5 posts
- Thursday 18:0052 avg. · 5 posts
- Tuesday 12:0048.71 avg. · 7 posts
- Monday 18:0034 avg. · 4 posts
- Wednesday 12:0097 avg. · 1 postfew posts
Website visits from social
Jul 14 to Oct 12Your website analytics haven’t refreshed since Oct 12 (25 days ago), so these visits are out of date.
From your website’s analytics: a fixed 30-day window that doesn’t change with the range picked above, listing only your biggest sources, so a small channel can be missing. These are visits, not leads: we can’t yet tell which prospects came from social.
YouTube Shorts
Sparks Construction Inc. · 214 subscribers · 6,507 views all-time419 views on a typical Short (10 Shorts, usually 27s long).
- What an honest quote line looks like
- Porch refresh, before and after
- Opening a wall: what we check first
- Our crew rule: leave it cleaner
- Mudroom bench in 20 seconds
By time posted: Mornings (before noon) 527 views (2) · Evenings (4 PM on) 514.5 views (6) · Midday (noon–4 PM) 340 views (2). Not enough Shorts yet to be sure.
Where views come from: Shorts feed 2,894 · YouTube search 560 · Links from other sites 420 · Direct or unknown 467
Typical views and views by time of day are calculated by KMC Spark from YouTube data. Views, likes, length and % watched come straight from YouTube.
Reading this page
The planner reads these same numbers when it writes a week’s posts, so what works here gets more room there. Early on, most sections will say not enough data yet: that’s honest, not broken. Three posts on a topic are luck; a pattern takes more.
Instagram & Facebook numbers: 38 hours ago (older than usual). Website clicks: 38 hours ago (older than usual). YouTube: 38 hours ago (older than usual).